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Doblin Ten Types of Innovation

By permission of the Doblin Group

For many years, executives equated innovation with the development of new products. But creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage. The Ten Types of Innovation® framework provides a way to identify new opportunities beyond products and develop viable innovations.

Overview of the Ten Types of Innovation

Introduction: At the heart of the framework is the Doblin discovery: all great innovations, throughout history, comprise some combination of these ten basic types. This is the Doblin Periodic Table.

Usage: You can use the Ten Types to help your innovation efforts in many ways. It can be a diagnostic tool to assess how you’re approaching innovation internally, it can help you analyze your competitive environment, and it can reveal gaps and potential opportunities for doing something different and upending the market.

Application: There are over 100 innovation tactics–specific, known ways you can use the Ten Types of Innovation. These are like the elements that bond together to form molecules; you can use them to construct the breakthroughs that will help you make a real impact on your industry.


Image of Author - Larry Keeley

Larry Keeley is a strategist who has worked for over three decades to develop effective innovation methods based in science and analytics. Larry was President and co-founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates and innovation return on investment. Doblin is now a unit of Deloitte Digital, where Keeley has served as Managing Director. the Doblin Group. Doblin is a global innovation firm that helps leading organizations find human-centered solutions to business problems.  This content is provided and reproduced with the kind permission of the Doblin Group.