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Chuck Swoboda

12 ideas to start leading

by Chuck Swoboda Are you a leader or a manager? Despite what some people think, they are not the same thing. Management is getting someone to do what you want to deliver a predictable outcome. Leadership is getting people to work together to do something that might...

How do big companies keep innovating? They act small

by Chuck Swoboda When you work at a startup that’s developing fundamentally new technology, you’re fueled by a passion for innovation and a belief that anything is possible. In the early days at Cree, we had very big goals but with very limited resources, so the...

12 ideas to start leading

by Chuck Swoboda Are you a leader or a manager? Despite what some people think, they are not the same thing. Management is getting someone to do what you want to deliver a predictable outcome. Leadership is getting people to work together to do something that might...

Whiskey can teach us a thing or two about Innovation

by Chuck Swoboda Just ask the old-school distillers—and the ‘new kids’ who are disrupting the market. Imagine that you run a business where, above all else, your customers value how long it takes to make your product. The longer it takes, the better the outcome—or so...