In this episode of the Two Hats Café Podcast, Naghmeh Reilly, Senior Sales and Marketing Specialist in Enterprise Ireland talks to Siobhan Maughan Founder of Integrated Thinking and Niall McEvoy Venture Partner at Elkstone (previously of Enterprise Ireland). This round table discussion focuses on the sales and marketing challenges facing Irish technology businesses – whether established or start-up. In particular it focuses on the importance of a strategic approach to sales and marketing and how Enterprise Ireland’s Strategic Marketing Review (SMR) can help clients achieve a more market lead approach.
Nagmeh is the senior Sales & Marketing specialist in Enterprise Ireland where she works closely with clients who are seeking to significantly improve their capability in the area of sales & marketing.
Siobhan is a Strategic Marketing Consultant and has over 30 years of commercial experience with over 15 of these in strategy development with SMEs from across multiple sectors. She focus specifically on key elements of strategic marketing.
Niall McEvoy is Venture Partner at Elkstone. At the time of recording Niall led the High Potential Start-Up Team (ICT) at Enterprise Ireland.