Niall Howard


Niall is an IMCA Certified Management Consultant, Member of EI Mentor Panel where he has assisted clients with business development and investor pitches, HBan panel member and Interim International Sales Director with extensive experience working across a variety of International Business focusing on developing and implementing Route to Market Strategies across a number of product categories. Sectors include: FMCG, Premium Foods, Health & Beauty, Pharmacy, Retailing, Wholesale, International Distribution and Distributor Partnering, Consumer Electronics, Wearable Fitness, Brand Development, Global Sales & Marketing, Buying & Sourcing, Private Label and Financial Planning.  

Key Strengths include developing RTM strategies in export markets.  Niall has worked on the ground in the US market partnering with distributors across different sectors and established a standalone B2B entity to directly supply and merchandise leading Supermarket and Pharmacy Chains, Airport concessions as well as Specialty Independent Retailers working directly with 3PL providers and Merchandising Partners and Specialty Reps groups and Brokers. He has also recruited and managed sales, customer service, design, new product developmentsourcing teams and finance teams. 

Having worked in Los Angeles, Dublin, the UK and Asia, Niall has significant international experience in positioning companies for growth in global markets, business restructuring, stakeholder engagement, Mergers & Acquisitions and business integration. He has managed and lead teams including as Group MD at John Hinde International & President John Hinde USA and Group Marketing Director at Musgrave. 

Niall is well connected, highly innovative, analytical and adaptable with an aptitude for troubleshooting, change management, mentoring, problem-solving and “getting stuff done” to addressing challenges and develop and implement sales and customer acquisition strategies driving growth via innovative Route-to-Markets strategies in competitive environments.  

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