Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on this episide are going to bring you through
- the what
- the who
- the where and
- the when
to help you use market intelliegence to succeed and grown in new markets.
In this second episode (2 of 2) we are joined by Colette Quinn (real insights) and Roisin Bell (knowledge works) to How to undertake market research. This episode is hosted by Paul Browne of Enterprise Ireland.
Founder & MD
Colette has over 20 years experience as a market researcher gleaned here and abroad. She leads a team with over 75 years combined experience. She has worked for the biggest research agency in the world in London and Germany working with global brands managing multi-country quant and qual studies for the likes of Coca Cola, Unilever and Gillette as well as managed big research budgets when she was Head of Consumer Insight at Vodafone Ireland and Musgrave Retail Partners Ireland Ltd.
Roisin Bell has fifteen years’ experience as a consultant and as a successful entrepreneur and has been collaborating with Real Insights on projects since 2010. Roisin set up KnowledgeWorks, her own market analysis consultancy, in 2001, and won the Mallin Invent Start-Up of the Year Award in 2003. Roisin’s experience is across a wide range of business sectors. Her goal is to deliver high-impact market intelligence and work with the client to strategise in full understanding of the market in which they are operating.
Programme Manager - Sales & Marketing
Paul Browne is a Sales & Marketing Programme Manager in the Client Management Development Department within Enterprise Ireland.