Maeve Kneafsey is highly experienced in founding and building international businesses in sectors including software as a service (SaaS), digital marketing and Martech (marketing technology), Media, Fintech, data analytics, publishing, digital content, digital government and digital transformation.
Maeve has direct experience in business strategy, identifying and opening-up new markets (US and UK in particular, currently working on Australian project), discovering and developing routes-to-market, implementing market entry strategies, building revenues and sales strategy (including developing sales playbooks to support scaling), digital marketing strategy development and its successful implementation (including all key tactics from SEO and social media to email marketing and online advertising), data analytics and analysis.
Specialties:
- Business strategy
- Digital strategy
- Marketing strategy
- Partnership and business channel strategy
- Content strategy
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