Louise is a strategic and innovative leader with 20 years international experience digitally transforming and scaling businesses (startups, SMEs, multinationals) across global markets and multiple industries. Passionate about technology, education, innovation, diversity and people, Louise successfully scales and transforms companies through her diverse range of experience and expertise in business strategies, revenue/ sales models, operations, digital channels, websites, products/ platforms, customer/ user experience, marketing functions, positioning, processes, data, technology, leadership, execution and building international, high-performing teams through aligned vision and values.
Born in Ireland, Louise has lived and worked in 10 countries, speaks 6 languages and is an international speaker. She is Partner and Company Director of Beta Digital (a Digital Transformation consulting firm), sits on the board of Irish International Business Network (IIBN – the leading global Irish business diaspora network) and is a mentor for Enterprise Ireland, helping companies looking for investment and to scale.
Areas of expertise: Digital Transformation, Business Strategy, Digital Marketing, Operations, Data Acquistion/ Retention/ Revenue Models, International Scaling, B2B, B2C, Product and Marketing Functions, Customer/ User Experience, Positioning, Processes, Data, Ecommerce, Technology, Leadership, Talent/ Team Building, E-learning, Education, SaaS.