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Karen Sommerville

Karen Sommerville has over 30 years’ experience in sales and marketing having worked in both direct and channel roles.  The companies ranged from large corporate to SME’s across a number of sectors from IT, direct marketing, contact management / call centre, telecoms and design/animation. 

In 1999, Karen set up her own business – Call Focus.  She offers a wealth of experience in many areas of sales, communications, customer relations /service and personal development through training, mentoring and advisory support services. 

In essence, Karen provides strategic guidance to help companies develop strategies and plans in many areas of sales – by focusing on customer acquisition and retention.  She begins by helping companies break down their target markets, by looking at customer profiles, identifying market size and market potential for new or diversifying markets.  

Karen advises in the development of product offerings, exploring sales channels, pricing, marketing and promotion. She helps clients to create a sales and marketing plan for both B2B (business to business) and B2C (business to consumer) markets, focusing on both online and off-line marketing campaigns.  Building business alliances/ partnerships are also considered.  

She can help companies build their sales function and identify the key roles of staff. She can create a streamlined yet cost effective sales process needed to produce realistic targets, generate leads, build a healthy pipeline, track and measure leads, maximize opportunities and increase sales. She also has vast experience working with internal sales teams. 

She also advises on automating this process using CRM database software and in increasing the productivity and morale of staff through training and mentoring. Other key areas include database marketing, direct marketing, telesales and field sales 

Karen can help companies build valuable customer relationships / key account management programmes. She advises clients on driving a customer centric ethos and designing customer service strategies including the implementation of plans and setting of KPI’s and SLA’s. 

Karen often works with start-up companies to help them study other key factors needed to convert their idea into a viable and profitable business. Cashflow management, budgets, forecast and resource planning are included in achieving these objectives. 

Karen is an established trainer and mentor for many leading business associations, Skillnet groups, Local Enterprise Offices, in addition to private clients across a wide range of industries.   

Karen’s holds an honors degree in Business Studies and has qualifications in Training, Mentoring & Managing People, Advertising and Computer Applications Programming.  She is a member of the Marketing Institute and the Irish Institute of Training & Development. She is an NLP (Neuro Linguistic Programming) Licensed Practitioner and has studied European Consumer Law through the “Consumer Ready Law” programme. 

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