Jennifer is an accomplished chief marketing professional and Non-Executive Director with strengths in marketing and strategic development, defining focus and achieving momentum. Bold, knowledgeable and committed to excellence, she adds significant value, business-wide.
She has mentored clients of Enterprise Ireland since 2018 and has delighted in working with entrepreneurs to launch and expand their businesses, assisting them in developing strategies to enter new markets, increase market share, and build recognisable brand value.
Currently Head of Marketing & Business Development at the Irish practice of the world’s largest law firm, DLA Piper and Non Executive Director with .IE – the national registry for .ie domain names.
Formerly, Jennifer has led the marketing programme for the then disruptive payment solution, Laser Card from a start-up position to a national household name – which, ultimately was delivering €11.1bn in annual sales. She later developed a high-performing marketing and communications function for global management and tech consultancy firm, BearingPoint. As a Non-Executive Director for ‘Paralympics Ireland’, she was influential to all Board decisions, contributing to medal success at the Rio and Tokyo Paralympic games. She influenced the development of the charity ‘Aware’ as Non-Executive Director & Chair of the Marketing & Comms Committee (from 2012 to 2021) which helped to bolster the charity’s position as the foremost mental health charity in Ireland.
Jennifer has a degree in marketing and several other qualifications in marketing, digital marketing, financial investment and leadership development from globally recognised academies including Yale School of Management and Sir John Moore’s University.
She was included in Ireland’s top 100 Chief Marketing Professionals in 2017 by Business & Finance.
Specialties
- Scaling and developing all kinds of businesses from start-ups to multinationals in any sector – B2B and B2C
- Marketing and growth strategies
- Creating and developing routes to market
- Effective marketing planning with a focus on achieving optimal return on investments
- Clear and compelling value propositions and brand stories
- Digital marketing and advertising with particular skills in LinkedIn
- Communications
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