A technical marketer with over 15 years experience. I spent a decade working in the video games industry across a variety of marketing and communication roles encompassing publishing, development, middleware, running Europe’s first Xbox Live venue as well as lecturing the Business of Games for 7 years with TU Dublin. I also published several independent reports on the Irish Video Games Industry.
During my time in games, I designed several advanced marketing measurement systems while managing multi-million euro annual advertising budgets. This gave me a deep insight into creating actionable data for modern online businesses to feed into improved marketing, advertising optimization, conversion funnel creation/analysis as well as identifying improvements to product design.
The last 8 years have been spent running my own marketing and advertising agency where I’ve worked with a variety of traditional companies in health, legal and other industries via MCCR Marketing in Ireland. I’ve also worked with dozens of blockchain sector projects through Bitcoin Marketing Team brand, which is one of Europe’s oldest and most established crypto marketing and advertising firms.
Marketing, Advertising, Analytics, Tracking & Accreditation, Advertising Optimization, Marketing Strategy, Go-To-Market Strategy for Digital Business, Search Engine Optimization
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