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Product / Market Fit

 

When it comes to Product-Market fit, start by thinking about some of these questions:

The Lean Entrepreneur (Cooper & Vlaskovits) describes Product-Market Fit as a match between product and market segment that results in high growth or high demand. Think of it as pull on a large scale. So many customers are demanding your product that a clear market signal has been sent saying your product is needed. During our clinics on Product-Market Fit we consider questions such as:

• Who are your Sweet Spot customers?
• What problem do you solve for those customers?
• Where is your measurable value, and why should customers choose you rather than the competition?
• How will you know you have Product-Market Fit? What comes next?

Paul O’Dea from Select Strategies talks about Sweet Spot customers.

Open Access Videos – Product / Market Fit

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