Geoff runs his own marketing and communications consultancy business, with a focus primarily on sport (Sports Strategist @Geoff Wilson Consultancy). Previously Head of Marketing and Communications (Irish FA) he was responsible for public relations, commercial programs, brand development and communication to fans. Geoff works with the likes of FIFA, UEFA, AFC, FIBA, and other global sports organizations in a wide range of areas from strategic planning, marketing, and communications, digital, fans engagement, public affairs and knowledge sharing/exchange programs. In addition, Geoff consults with several sports’ tech companies in the CRM, eSports, wearable and fans engagement space. Geoff is a part-time lecturer in marketing at Queen’s University Belfast and is Chair of Netball Northern Ireland. Finally, Geoff is a member of the board at Tourism Northern Ireland.
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