Evaluating your communication effectiveness requires addressing both external and internal communication in its many forms. How is your company currently portraying itself to the external environment – customers, partners, suppliers, your industry ecosystem, current and potential future employees? Determining the right combination of platforms to communicate to this diverse group of stakeholders is critical.
Internal communication can unlock some tremendous insights for you and your business, building loyalty and trust, ensuring that key nuggets of market intelligence are shared across the team and everyone in the business communicates consistently about how you deliver customer value.
