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Evelyn O’Keeffe

Evelyn is an experienced tech executive with 15 years’ international B2B & B2C experience in start-up, scale-up, and large global enterprises including Google, Deliveroo and IoT start-up, Fing. She has broad international marketing experience with a particular emphasis on building and scaling acquisition, growth, product and partner marketing initiatives for apps, online services and SaaS businesses.  

Evelyn is currently providing consultancy services to start-ups with a particular focus on supporting founders in building out their teams, bringing early-stage tech products to market, and building the foundations for customer growth and international scaling.   

As Head of Marketing at Fing, Evelyn worked with the co-founders to shape brand, product strategy & drive commercial activities. Previously, she was Head of Product Marketing at Deliveroo, reporting to the VP of Product and responsible for establishing a new product marketing function and contributing to the overall product strategy. While at Google, she worked in the global SMB Marketing organisation and was responsible for a number of international programs that drove acquisition and customer engagement. Programs included delivering training and educational programs to Google’s channel partners and creating global acquisition/retention lifecycle marketing programs to drive revenue and engagement.  

Evelyn recently completed a Postgraduate Professional Diploma in Creativity, Innovation & Leadership at University College Dublin and holds a Masters in Business Studies & Marketing from Smurfit School of Business, University College Dublin.  

Areas of expertise:  

  • Team building  
  • Start-up / technology marketing 
  • Product marketing 
  • Growth / acquisition marketing  
  • Channel marketing 
  • Digital marketing 

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