Continuous Intelligence

Continuous Intelligence – What you need to know

Enterprise Ireland has developed a process of how we work with our clients across their different stages of development. Continuous Intelligence and Market Research is key to identifying your overseas market. Below we have outlined some key topics for your consideration to aid that market intelligence and the selection of your overseas market.

ALL PROGRAMMES

Continuous Intelligence

Below is a sample of the continuous intelligence content for review. This content is aimed to aid your awareness on the subject areas. We also have curated articles on market intelligence for review as well as wider content available across the Business Pillars.

Continuous Intelligence – Gathering the data

Continuous Intelligence Gathering

Infograph

5 min

Continuous Intelligence Gathering: the first element of Sales & Marketing Capability Framework - an infographic explainer.

10 guaranteed ways to build industry expertise to target a specific sector

Article

4 min

Continuous Intelligence Gathering: a few pointers on branding your business on the basis of industry expertise by Jaci Burns.

Small but Smart

Article

5 min

Corrine Sandler says that with the correct use of actionable market information, the ‘little guys’ can win in today’s David-and-Goliath business world.

Who are your ideal customers?

Article

5 min

Ideal-acceptable-avoid: in search for your ideal customers by Bob Apollo.

3 Key Factors in Every Global-to-Local Marketing Strategy

Article

8 min

Translating a global brand into local demand doesn’t always go smoothly - Niall Dowling of Atomic Beta.

Continuous Intelligence – The Two Hats Cafe Podcasts

Market Intelligence – An Overview (Ep01)

Podcast

25 min

In this first episode Colette Quinn (Real Insights) and Roisin Bell (Knowledge Works) join Paul Browne of Enterprise Ireland to give you an overview of market intelligence. The second episode is also available on eiLearn outlining how you undertake Market Intelligence.

Market Intelligence – How to do Market Research (Ep02)

Podcast

25 min

In this second episode Colette Quinn (Real Insights) and Roisin Bell (Knowledge Works) join Paul Browne of Enterprise Ireland to outline how you undertake market intelligence. The first episode is also available on eiLearn as an overview of Market Intelligence.

Market Personas101 – An Overview (Ep1/1)

Podcast

25 min

In this episode Naghmeh Reilly & Jessica Baker of Enterprise Ireland discuss what clients need to understand and plan for developing market personas.

Business Pillars

As mentioned above, we employ a process of how Enterprise Ireland works with clients across their different stages of development. This is modeled on a structured framework which we work with clients so that we can come up with an agreed plan of action with the company. To access more detailed content for each of the pillars, please select the area of your choice below to access the wider content for that topic.

FINANCE

PEOPLE & MANAGEMENT

SALES & MARKETING

STRATEGY

INNOVATION

OPERATIONS

A Sample of Our Programmes

Below is a sample of our Programme offering across the business pillars, please click on the ‘all programmes’ button below to access our full strategic and short programme offering or use the button link to send us an email query.