Cathy has been CEO of her own business since 1993, specializing in Market-led Business Strategy and Innovation. She has worked with large Corporates and Multinationals on their sales, marketing, and innovation strategy, assisting them to find new markets, new customers and/or products or services that would allow the company to achieve consistent growth. Taking an approach rooted in market intelligence and deep customer insights, her focus is finding growth through differentiated products and services in domestic and international markets.
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