Cathy has over 20 years of international communications and strategy experience in B2B, B2C, public affairs and internal PR in Europe, North America and Asia Pacific. An audience experience expert, she has worked across industry sectors for myriad Irish and global brands including Coca-Cola, eBay, EA, Hewlett Packard (HP), and Disney Interactive (formerly Walt Disney Internet Group).
Cathy led international communications for digital lifestyle entertainment brand, PopCap Games, from their start-up phase in Europe through to their landmark acquisition by Electronic Arts (EA), a deal valued at over $1 bn. In addition to her role as Senior Director of International PR at PopCap Games, Cathy also sat on the company’s European leadership team that strategised company culture and growth.
In 2013, Cathy set up her own PR practice, which she called Outside Eye PR to reflect her customer experience specialism. Through Outside Eye, she has worked with a range of clients including Bord Bia, Digit Game Studios, Game Connection Paris, Gibney Communications, McGargles, Virry and more.
Holding a BA in Drama/Theatre from TCD and an MA (1.1) in Public Relations, Cathy revisited her drama roots three years ago to lay foundations for an encore career in the arts. She has amassed an impressive acting resume and secured representation with both Tom O’Sullivan, The Actors Agent (acting) and Voicebank.ie (VO). Cathy continues to provide adhoc PR counsel behind the scenes for high profile brands.
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