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SALES & MARKETING

Managing Global Virtual Teams – 5 key factors

by Hofstede Insights Best practices for dealing with the travel restrictions seem to be scarce. For this reason Hofstede Insights has published their five key factors to keep in mind when working virtually in a cross-cultural environment. These factors are derived...

Think Global, Act Local: How B2B Brands Can Localise Marketing

by Lyndsay McGregor For most B2B companies, international growth is a natural aspiration and in today’s increasingly connected world, it’s easier than ever to enter new markets. But there’s more to going global than simply setting up shop in a new place. That’s why...

3 Key Factors in Every Global-to-Local Marketing Strategy

by Niall Dowling  Field marketing, EMEA marketing, portfolio marketing — whatever you call it, it’s a critical yet challenging function because, inevitably, translating a global brand into local demand doesn’t always go smoothly. Local customer foibles (“People never...

Five Steps to Becoming Business Growth Transformer

by Paul O’Dea We live in times that are full of opportunity. Yet some companies are transforming business growth and others don’t appear to be up to the challenge. Through working with hundreds of SMBs, we see a repeatable pattern that business growth...

Small but Smart

Before the internet, small companies didn’t stand a chance against the Goliaths, says Corrine Sandler, a US specialist in business intelligence and market research. That’s because no war can be won without intelligence and, before the digital era, collecting...

What about the Buyer’s Journey?

by Bob Apollo  When organisations talk about their sales process, they are usually thinking in terms of a sequence of sales activities, typically encapsulated in a series of pipeline stages, which are designed to move a prospect from first contact to a successful...

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