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SALES & MARKETING

Masterclass in Digital Lead Generation

Short programme Masterclass in Digital Lead Generation Increasing sales velocity is critical in a world of increasing uncertainty and change. Developing repeatable steps that maximise time spent with “highly-qualified” prospects and customers is your key advantage....

Export Success – A Content Roadmap

A Roadmap to Export Success – learning content supports.   Market Research Who are your ideal customers? Ideal-acceptable-avoid: in search for your ideal customers by Bob Apollo. To to view the content – Click Here   Market Validation  What about the...

Managing Global Virtual Teams – 5 key factors

by Hofstede Insights Best practices for dealing with the travel restrictions seem to be scarce. For this reason Hofstede Insights has published their five key factors to keep in mind when working virtually in a cross-cultural environment. These factors are derived...

Think Global, Act Local: How B2B Brands Can Localise Marketing

by Lyndsay McGregor For most B2B companies, international growth is a natural aspiration and in today’s increasingly connected world, it’s easier than ever to enter new markets. But there’s more to going global than simply setting up shop in a new place. That’s why...

3 Key Factors in Every Global-to-Local Marketing Strategy

by Niall Dowling  Field marketing, EMEA marketing, portfolio marketing — whatever you call it, it’s a critical yet challenging function because, inevitably, translating a global brand into local demand doesn’t always go smoothly. Local customer foibles (“People never...

Five Steps to Becoming Business Growth Transformer

by Paul O’Dea We live in times that are full of opportunity. Yet some companies are transforming business growth and others don’t appear to be up to the challenge. Through working with hundreds of SMBs, we see a repeatable pattern that business growth...