Select Page

SALES & MARKETING

Masterclass in Hybrid Selling

Short programme Masterclass in Hybrid Selling Recent events have accelerated trends towards ‘hybrid selling’ where face to face meetings with your prospects and customers have moved online.​ Programme Overview The Masterclass in Hybrid Selling will help you and your...

New Frontiers – @Connections

New Frontiers on eiLearn Welcome to the New Frontiers section of eiLearn. This area of the site has been developed specifically for current participants and alumni of the Enterprise Ireland New Frontiers programme. It has been created to support and supplement the...

Strategic Marketing Review (SMR) Podcast – Episode 1

In this episode of the Two Hats Café Podcast, Naghmeh Reilly, Senior Sales and Marketing Specialist in Enterprise Ireland talks to Siobhan Maughan Founder of Integrated Thinking and Niall McEvoy Venture Partner at Elkstone (previously of Enterprise Ireland). This...

Export Success – Continuous Intelligence Gathering

A Roadmap to Export Success – learning content supports.   Continuous Intelligence  Continuous Intelligence – What you need to know? Enterprise Ireland has developed a process of how we work with our clients across their different stages of...

Masterclass in Strategic Marketing & Product Management

Short programme Masterclass in Strategic Marketing and Product Management Scaling an organisation by introducing product management helps to align all the key stakeholders around a common vision. Product Managers make decisions that balance market demand, technical...

Masterclass in Customer Value Proposition

Short programme Masterclass in Customer Value Proposition A strong and compelling Customer Value Proposition (CVP) enables you to sell more effectively, increase differentiation, move away from selling on price and help build sustainable relationships with customers. ...

Market Intelligence – An Overview (Ep01)

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on...

Market Intelligence – How to do Market Research (Ep02)

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on...

Market Personas101 – An Overview (Ep1/1)

  This week we talk to Jessica Baker, Market Advisor in our digitech sector in our Texas office and Naghmeh Reilly, Senior Sales & Marketing Specialist, Sales & Marketing Unit based in Dublin. Naghmeh and Jessica take us through personas, and discuss how...