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SALES & MARKETING

Masterclass in Strategic Marketing & Product Management

Short programme Masterclass in Strategic Marketing and Product Management Scaling an organisation by introducing product management helps to align all the key stakeholders around a common vision. Product Managers make decisions that balance market demand, technical...

Masterclass in Customer Value Proposition

Short programme Masterclass in Customer Value Proposition A strong and compelling Customer Value Proposition (CVP) enables you to sell more effectively, increase differentiation, move away from selling on price and help build sustainable relationships with customers. ...

Market Intelligence – An Overview (Ep01)

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on...

Market Intelligence – How to do Market Research (Ep02)

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on...

Masterclass in Sales Pipeline Management

Short programme Masterclass in Sales Pipeline Management  Increasing sales velocity is critical in a world of increasing uncertainty and change. Developing repeatable steps that maximise time spent with “highly-qualified” prospects and customers is your key advantage....

Masterclass in Digital Lead Generation

Short programme Masterclass in Digital Lead Generation Many Irish companies have a world class product or service, but struggle to find potential clients who they can help. Prospecting for leads is the first step of the sales process, driven by an understanding of the...