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SALES & MARKETING

Market Intelligence

Excel @ Market Intelligence   The most successful companies engage in Market & Competitor intelligence gathering, as part of a team based, ongoing sales and marketing process. Gathering intelligence on your competitors and markets will feed into every strategic...

7 Key Initiatives to Drive Sales + Marketing Alignment

by Bob Apollo  Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success. According to recent research published by the Aberdeen Group, despite the challenging recent economic conditions, highly-aligned...

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