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The Sales and Marketing Capability framework is a proven model that has enabled hundreds of Irish companies to optimise their sales and marketing practices and behaviours.  It allows you to comprehensively evaluate your current capability in relation to Sales and Marketing within your business and it quickly reveal the specific capability gaps that are preventing you from fully realising your growth potential. 

The framework consist of nine elements which flow logically in clockwise direction from the essential practice of Continuous Intelligence Gathering. 

Sales & Marketing Framework Infographic


Shift From Seller Enablement to Revenue Enablement

Webinar on-demand by Gartner

The Latest Trends in Digital Marketing: Retail 2022

Webinar on-demand by Gartner

Marketing in the Metaverse: Innovation and Experimentation

Article by McKinsey & Company

The Impact of Generative AI on Marketing

31st May – Gartner Webinar

Continuous Intelligence Gathering

Customer Value Proposition  

Sales Process

Current Sales & Marketing Programmes

Business Pillars

Enterprise Ireland has developed a Client Engagement Model (CEM), a process of how Enterprise Ireland works with clients across their different stages of development. This is modeled on a structured framework which we work with clients so that we can come up with an agreed plan of action with the company. The 6 Business Pillars are explained in more detail below.