Select Page

 

The Sales and Marketing Capability framework is a proven model that has enabled hundreds of Irish companies to optimise their sales and marketing practices and behaviours.  It allows you to comprehensively evaluate your current capability in relation to Sales and Marketing within your business and it quickly reveal the specific capability gaps that are preventing you from fully realising your growth potential. 

The framework consist of nine elements which flow logically in clockwise direction from the essential practice of Continuous Intelligence Gathering. 

Insights

Culture and doing business in other countries

11th Feb webinar by Enterprise Ireland

Digital pricing transformations: The key to better margins

by McKinsey & Company

Sales Process

Business Pillars

Enterprise Ireland has developed a Client Engagement Model (CEM), a process of how Enterprise Ireland works with clients across their different stages of development. This is modeled on a structured framework which we work with clients so that we can come up with an agreed plan of action with the company. The 6 Business Pillars are explained in more detail below.

FINANCE

PEOPLE & MANAGEMENT

SALES & MARKETING

STRATEGY

INNOVATION

OPERATIONS