Sales & Marketing Capability Framework
The Sales and Marketing Capability framework is a proven model that has enabled hundreds of Irish companies to optimise their sales and marketing practices and behaviours. It allows you to comprehensively evaluate your current capability in relation to Sales and Marketing within your business and it quickly reveal the specific capability gaps that are preventing you from fully realising your growth potential.
The framework consist of nine elements which flow logically in clockwise direction from the essential practice of Continuous Intelligence Gathering.
Culture and doing business in other countries
11th Feb webinar by Enterprise Ireland
Digital pricing transformations: The key to better margins
by McKinsey & Company
Continuous Intelligence Gathering
Customer Value Proposition
Route to Market
Right People Right Skills
Current Sales & Marketing Programmes
Enterprise Ireland has developed a Client Engagement Model (CEM), a process of how Enterprise Ireland works with clients across their different stages of development. This is modeled on a structured framework which we work with clients so that we can come up with an agreed plan of action with the company. The 6 Business Pillars are explained in more detail below.