Brian is the founder of Brian Daly Consulting which provides commercial and people development services. Brian is a veteran of the FMCG industry having worked for suppliers and retailers in both commercial and trading roles for over 27 years. Working in sales with Kerry Foods, Dairygold, Boyne Valley Group and BWG Brian gained experience in selling brands across fresh, frozen, and ambient categories to multiples, wholesalers, convenience stores and the foodservice and hospitality sector. Brian operated in a team and as lead in business transformation projects and has represented SPAR Ireland internationally for development of the private label across member countries and developed a network of contacts in European markets. Brian is well known in the Irish retail industry and was recently asked to interview with the editor of a leading trade magazine on retailing in recession and working with big brands, and was also interviewed by the Executive Institute on negotiation tactics and developing retailer relationships. His interview generated the highest ever audience for an FMCG webinar for the institute
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