Proven international market access, sales, and distribution professional, 15 years in successful senior leadership roles, developing businesses and teams within the medical device and consumer healthcare sectors around the world. Excels in strategic thinking and assessment of markets / commercial opportunities based on a keenly developed commercial judgement, practical experience and the ability to make positive changes in environments where significant ambiguity exists.
Expertise in:
- Strategic market access and commercialisation
- International sales and marketing strategy development and implementation
- All facets of new markets launch planning
- EMEA markets focus with strong trading knowledge in Ireland, UK, France, Scandinavia, Germany, Spain, Italy, the Netherlands, the ME (focus on the Kingdom of Saudi Arabia) and Australia.
Patented medical devices and wearable technologies have been at the heart of Alan’s work, working with start-up, growth and established companies but the channels to market have varied significantly. These have ranged from pure medical (Clinicians, Hospitals, Public / Private reimbursement, Wholesalers) to consumer focused (Retail Pharmacy, Ecommerce, TV Home Shopping, Digital and TV promotion, PR). Innovation in identifying and implementing the optimal route to market by country has always been at the centre of developing the correct commercialisation strategy.
Roles with Bio-Medical Research and Atlantic Therapeutics have included Sales and Marketing Director, Head of Distribution Markets and EMEA Strategic Planning Manager with P&L responsibilities but roles have always incorporated deep understanding of and practical work across market research, regulatory, reimbursement and clinical research areas.
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