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Short programme

Programme Overview

The Masterclass in Digital Lead Generation will help you and your team develop a structured approach to your digital lead generation process and to better understand your market.

You will have the opportunity to learn and practice lead generation skills, hear from peers and come away with practical tools to implement these in your business.

This masterclass is offered as an intense, interactive, 3-hour online session, so be prepared to engage to make the most of your time.

The workshop is open to CEO (or equivalent) and a senior colleague who is responsible the Lead Generation for the Sales Process.

As we are limiting class sizes to encourage interaction, they will be oversubscribed. We do need to reserve the right to charge for late cancellations as Enterprise Ireland’s aim is to embed these learnings into as many exporting companies as possible.

Workshop Outcomes

After completing this virtual masterclass, you and your team will:

  • Understand how to research and scope the digital lead generation opportunity for your business
  • Recognise the importance of building your plan around the unique customer buying journey of your product or service.
  • Identify the key steps in building your digital lead generation plan.
  • Implement best practice tools and approaches for success.

As the Masterclass is delivered online, this is your opportunity to practice these skills before deploying them with real customers. Participants will also receive a workbook guide containing tools and canvases for use during and after the Masterclass.

Optional 1 to 1 and further Enterprise Ireland support

The Masterclass in Digital Lead Generation is part of the Enterprise Ireland wider supports for Sales and Marketing. Depending on your need, you may have the opportunity for a 1 to 1 engagement to embed the masterclass learnings in your company. In addition, other Enterprise Ireland supports such as Excel @ Market Intelligence, Virtual Selling Masterclass, in-depth eMarketing engagement, the Strategic Marketing Review (SMR), the Business Growth Advisor (BGA) or our longer term International Selling Programme (delivered in conjunction with TUDublin) may be suitable follow on steps to the Masterclass.

The Masterclass in Sales Pipeline Management may be considered as a follow-on support to this masterclass, helping you to convert more of the leads you generate into actual sales.

Training Provider

IMS are a strategic marketing partner for companies looking to research, enter or grow the markets for their products and services internationally. The IMS team includes a senior team of advisors who are experienced in supporting all stages of the sales and marketing process. Working with companies of all sizes and stages of internationalisation they have assisted clients in over 15 countries in the past three years.


Cost:  Workshops will have standard pricing (€100 per company).



Who Should Apply

The Masterclass is aimed at Enterprise Ireland clients who are looking to improve their lead generation process, and to better understand their market. Typical attendees are the company CEO (or equivalent) and another Senior colleague who is responsible for the lead generation and the sales process. Other Senior sales team members will also be considered, as will key people leading other areas (e.g. Engineering) who need to understand this vital topic. Please be aware that each masterclass is a small group and you will be carefully matched into virtual break-out sessions. This will require communication, teamwork and learning from each other.

Duration: 9.30am to 12.45pm
Date: 8th December 2022

Programme Manager

Image of Robyn Cosgrove

Robyn Cosgrove

E: Robyn Cosgrove
T: 01 727 2736

  • Half day online
  • €100 per company
  • Senior Executives