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Strategic programme

Programme Overview

The International Selling Programme (ISP) helps Irish businesses boost performance in international markets by optimising sales strategy, sales management and skills.

Established in 2006, The International Selling Programme (ISP) has helped over 750 participants achieve significant sales growth.  ISP helps Irish businesses boost performance in international markets by optimising sales strategy, sales management and skills. A key output is an International Sales Growth Plan, focusing on a specific target market and customised for the business. ISP is accredited by TU Dublin and by the end of the programme, participants earn an internationally recognised (Postgraduate or CPD) Diploma in International Selling ( Level 7 or Level 9).

Ideal participant: CEO, Director and Senior Managers with the ambition drive and responsibilities to grow export revenues in their companies through sales excellence.

Programme Content

EXECUTIVE SERIES 

It comprises eight two-day modules monthly over a nine month period. The final module consists of a one day session whereby participants present the detail contained within their International Growth Plan. It should outline in detail your situation assessment, strategy, objectives and tactics for growing sales in a nominated target market. The market may be new or existing for your company. The market may have a geographic or market vertical focus – whichever is more appropriate for your company. You will be provided with guidelines on the optimum structure in your participant guide.

Module 01: Market Entry Strategy

Module 02: Sales Team Performance. Sales Process & Buying Process

Module 03: Personal Selling skills & Strategic Account Management 

Module 04: Market Selection. Lead Generation

Module 05: Digital Customer Journey. Presentation Frameworks

Module 06: Routes to Market. Finance for International Growth Planning

Module 07: Culture and Negotiation

Module 08: Meet the Buyer. Personal Resilience

Each participant will be supported by a suitably matched Business Advisor (BA). The BA will assist in identifying accelerators and inhibitors to growth in export sales, provide guidance on implementing programme learning back into the company and specifically advise on your International Growth Plan.

Learning Approach

EDUCATIONAL EXECUTIVE SERIES

A series of sales modules delivered by Irish and International industry practitioners. Methodologies and toolkits are designed to support in-company implementation. Activities, discussion and debate encourage peer-to-peer learning. Each module ends with an assignment documenting actionable outcomes which help shape your International Growth Plan. The plan will ultimately define the optimum strategy and plan to grow export sales.

BUSINESS ADVISOR SERIES

Participants have 5 engagements ( one to one & cohort group) with a dedicated Business Advisor. The Business Advisor works with participants to support learning transfer to the company, advise on the development of the International Growth Plan and identify accelerators and inhibitors to growth.

TEAM IMPLEMENTATION SERIES

To further support learning transfer to the company, a nominated senior-level colleague participates in a half-day workshop and an additional two senior level colleagues attend two e-learning webinars. A suite of team implementation exercises, for in-company use, is provided via a dedicated e-learning platform.

Programme Partners

Enterprise Irelands delivery partner, TU Dublin is a provider of higher technological education (from apprenticeship to PhD), research and technology transfer. TU Dublin’s College of Business is a leading provider of executive education for progressive Irish and International organisations. The College holds the prestigious AMBA accreditation, is recognised by UN PRME as a provider of responsible management education and by Eduniversal as an excellent business school.

Fees

The programme is subsidised by Enterprise Ireland. After applying grant aid, the direct cost to companies for each participant is:

ENTERPRISE SIZE

GRANT

COST TO COMPANY

Large Enterprise

50%

€6,288

Medium Enterprise

60%

€5,030

Small Enterprise

70%

€3,772

Fees include all educational, coaching elements and meals. Overnight accommodation costs are discretionary and at the participants expense.
* Companies must be eligible Enterprise Ireland clients to avail of funding support.

Who Should Apply

IDEAL BUSINESS

Companies from all sectors who are selling products and services in international markets. Ideally companies generating a minimum of €50k in export revenues. 

IDEAL PARTICIPANT

CEO, Director and Senior Managers with the ambition drive and responsibilities to grow export revenues in their companies through sales excellence.

Programme Manager

Mariam Dadabhay

E: Mariam
T: 01 7272764

  • 9 months
  • €3,772 to €6,288 depending on company size
  • CEO, Director, Senior Managers

Hear More About ISP

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