Short programme
Programme Overview
This online programme supported by Business Advisors, enables participants to make critical market decisions through a process of effectively gathering information on their target market, partners and leads.
The Market Intelligence workshop equips participants with the tools and skills to gain critical information to make those strategic decisions. Delivered online, you will also be given one-to-one support by a Business Growth Advisor.
The workshop is open to three people from your team. These should include at least one Senior Executive who can act as the project sponsor.
Workshop Outcomes
At the end of the programme, participants will have gained the skills to:
- Gather critical market information on competitors, prospects, choice of market to inform decision making
- Base their decisions on valid market intelligence
- Implement a repeatable team based process promoting team based decision making
Format
During the programme, participants will engage with their Business Advisor through a 5 step online marketing toolkit hosted on Enterprise Irelands digital learning platform (eilearn).
- Confirm project goals
- Begin your intelligence gathering
- Advanced intelligence gathering
- Make sense of your findings
- Share with team & make the business decision
Fees
Cost: €900 for up to three participants inclusive of 3 day Business Growth Advisor support and an online toolkit.
Who Should Apply
The workshop is open to three people from your team. These should include at least one Senior Executive who can act as the project sponsor.
