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Short programme

Programme Overview

This Masterclass in Customer Value Proposition will help you and your team create a strong value proposition to make an impact in international markets and grow through exports.

You will have the opportunity to learn and practice customer value proposition skills, hear from peers and come away with practical tools to implement these in your business.

This masterclass is offered as an intense, interactive, 3-hour online session, so be prepared to engage to make the most of your time.

The workshop is open to CEO (or equivalent) and a senior colleague who is responsible with working for key prospects and clients. 

Workshop Outcomes

At the end of the workshop, participants will have gained the skills to:

  • Develop a CVP aligned to their company ambition.
  • Identify when and how to change this proposition based on changes in market or the companys product/service.
  • Enhance relationships with customers and new leads based on a compelling CVP.

The workshop includes a pre diagnostic exercise to help participants form a benchmark of their current customer value status. The 1 day workshop guides participants through the development of a customised CVP for their business which is further refined and implemented with the support of two one to one business advisors engagements following the workshop.

Training Provider

The workshop will be delivered by OCO. OCO has been working at the heart of Trade and Investment flows for the past 20 years.  We have supported companies and the leading Trade agencies in the world in bringing about successful trading arrangements throughout the world. We support all our clients in building and executing successful plan to grow business in new markets – be they geographies or sectors. We have a presence in the key commercial centres in Europe, Asia, America and the Middle East and we employ a multi-national and multi-lingual team dedicated to delivering success. The OCO Team delivering this Masterclass programme consists of a senior team of consultants having 20+ years’ experience in exports and sales and have worked with over 500 companies from Asia, USA and Ireland.


Cost: By participating in the pilot, Enterprise Ireland clients can avail of the online masterclass at no charge. Later workshops will have standard pricing (€300 per client).

Who Should Apply

The Masterclass is aimed at Enterprise Ireland clients who are focused on growth in international markets, with maximum of three people from each company joining. Typical attendees are the company CEO and another Senior colleague. Typically, they will be responsible for working with key prospects and clients. Other Senior sales team members will also be considered, as will key people leading other areas (e.g. Operations ) who need to understand this vital topic. Please be aware that each masterclass is a small group and you will be carefully matched into virtual break-out sessions. This will require communication, teamwork and learning from each other.

Date: 14th December 2021

Programme Manager

Image of Paul Browne Programme Manager

Paul Browne

E: Paul

T: 01 727 2329

Programme Coordinator

Image of Alison Martin Programme Support

Alison Martin

E: Alison

T: 01 727 2000

  • 1 day workshop
  • Currently free of charge. Post pilot – Standard pricing (€300 per client)
  • Senior Executives