It is important that the company is structured in an appropriate way to achieve its strategic goals. Some areas to look at include: Team working and effective communication Appropriate staff empowerment and management Appropriate processes to best engage different...
It is important for the company to have a clear view of how it will grow and to focus its resources to maximise its return. Innovation Strategy compromises: Defined objectives and goals to achieve competitive advantage Strategic planning How do you link innovation...
It is important that the company has a clear understanding on all aspects of the business and how they impact on performance. The broad themes are: Information Gathering on customers, markets, competitors and technology trends Identify threats and opportunities...
Employee Engagement Employee Engagement is the essence of successful Innovation. Without the right culture in place, it is difficult to engage employees to implement and sustain a proactive innovative approach to company growth. There are three broad areas to be...
While effective marketing and sales capability should be customer-led and market-driven first and foremost and built on these fundamental pieces, the attributes of ambition, vision and commitment are essential ingredients for any leadership team serious about growing...
Intercultural awareness is a vital component of effective communication in the international business environment. Your ultimate signal of commitment in some non-English speaking markets is investing in the right people to represent you who additionally speak the...
Evaluating your communication effectiveness requires addressing both external and internal communication in its many forms. How is your company currently portraying itself to the external environment – customers, partners, suppliers, your industry ecosystem, current...
The financial analysis skillset required run an effective sales and marketing function can be a low-level priority for many business managers. However, it is immensely important when setting up sales and marketing metrics systems and budgets, monitoring Customer...
Having the right people with the right skills in the right roles sounds obvious but like most companies, you may have room for improvement. You need to be able to craft roles in your commercial team that match operating context. Ensuring role clarity and having...
Most companies access customers and markets using a mix of channel models – direct sales/ partnerships: distributors, Value Added Resellers (VARs), referral partners/ digital. Selecting the right channel to market should be your goal only after you have a clear...
